Self Promotion

My quick idea generation

I feel even though we only had a short amount of time to complete this brief that i could of approached the design side a little bit more thorough in terms of idea generation and decision making. If i had spent more time on coming up with a design and brand for myself to promote, that it may of been more effective as a final resolution. in future i will always take time to go over the design process and break down what the brief is asking of me, who my audience is and what and how do i want to say it. with a structure like this i feel the design will develop naturally and be more effective and appropriate.

Lets get digital

moving straight o digital was a choice i now think was made because of the insufficient design process, in a hast to crack on and get something created i ran to my mac and visualised the designs without using proper though to why i was doing it, which in turn resulted in a visually appealing design but lacking in certain areas.

Paper mock up

Mocking up the design really helped me understand on how the paper was going to fold and what it was going to look like, allowing me to make changes or tweaks that i deemed necessary. Going form screen straight to print for the final resolution is risky as you don't know how it will turn out when it is in a touchable format. i will create mock ups for my work when it needs to be done, which will allow me to evaluate the design process and to make changes before i click the 'print' button.

Screen printing

The negatives

As i had never really done screen printing as a process in my work before, i knew i was heading in quite blind and taking a bit of a gamble. Although the process wasn't entirely successful and will require another attempt at a further date, i feel i have gained a lot form just going through the process and understanding what i have to do in order to screen print,such as setting up my screen and inks, as well as laying out my work when working digitally first. i will continue to research into this process as it is one that i want to use in the future.

Evaluation

Overall i have gained a good amount of experience and knowledge with the print processes used and also how to promote myself successfully. Although this attempt wasn't entirely successful, I now know, from the feedback sheets and self evaluation, what i need to do to design and construct an effective promotion package. i will continue and finish off the promotion pack that i have started here, but with this reflection it will give me a chance to tweak and change the parts of my design that are not working or could be better.